Bean there

Bean There is a fictional sustainable brand that transforms used coffee grounds into biodegradable, high-impact products — turning waste into value. This project demonstrates my ability to develop eco-conscious brand identities that feel modern, clever, and grounded in purpose.

My Role

  • Brand Naming & Strategy

  • Visual Identity Design

  • Logo Design

  • Color & Typography System

  • Mockups 

  • Sustainable Storytelling

Brand Mission

To give coffee grounds a second life — turning waste into beautiful, useful products that support a circular future.

Design Key

  • Sustainable

  • Circular

  • Clever

  • Grounded

  • Minimal

  • Fresh

  • Eco-smart

  • Warm

Challenge

How do you make used coffee feel valuable? The brand needed to be smart, sustainable, and easy to love.

Solution

I created a playful name, warm earthy visuals, and a clean, modern logo that speaks to eco-conscious design lovers. The tone is witty but sincere — just like your favorite barista.

Logo

Typography

Primary Font

Cormorant Garamond

Secondary Font

Poppins

Complementary Font

Open Sans 

Brand Colors

Design is like ice cream. Sweet, bold, and best when it’s melting minds.

Let's work together

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