• Brand Naming & Strategy

• Visual Identity Design

• Logo Design

• Color & Typography System

• Mockups & Packaging Concepts

• Sustainable Storytelling

I designed a visual system combining deep carbon textures, vibrant plant greens, and organic illustration to narrate the product’s journey from soil to growth.  The logo evolution focused on simplifying the mark while making it more adaptable and reflective of carbon’s role. I also created a set of storytelling illustrations to demonstrate product benefits visually and added brand mockups to show real-life application.

The result is a cohesive and compelling brand identity that clearly communicates Incredible Carbon’s values—sustainability, innovation, and ease of use. The new visual system balances natural textures with a modern, professional tone, making the brand feel both trustworthy and approachable. With a flexible logo, refined color palette, and story-driven illustrations, the brand is now visually prepared to grow across packaging, digital platforms, and marketing materials. The identity sets a strong foundation for the next phase: a website that reflects the same clarity, confidence, and connection to nature.

Incredible Carbon exists to regenerate the earth from the ground up. Our mission is to empower farmers and growers with a simple, effective, and sustainable solution that enhances soil health through the power of biochar. We believe that better soil leads to better food, stronger ecosystems, and a healthier planet — and it all starts with carbon done right.

• Nature-Driven

• Simplicity & Accessibility

• Growth-Focused

• Carbon as a Hero

(c) 2025, Bárbara Pereira Design, all the rights reserved