Mycelo

Mycelo is a conceptual brand developed to showcase eco-conscious design. It explores mycelium-based packaging as a sustainable alternative to plastic, with a visual identity rooted in minimalism, nature, and circular thinking.

This project highlights how thoughtful branding can bring innovative, regenerative solutions to life.

My role

Brand Naming & Strategy
Visual Identity Design
Logo Design
Color & Typography System
Mockups & Packaging Concepts
Sustainable Storytelling

Challenge

Create a visual identity for a sustainable, fungi-based packaging brand that feels innovative, natural, and trustworthy — without relying on clichés.

Solution

I designed a brand concept rooted in earthy minimalism. The name Mycelo echoes the elegance of mycelium networks. The palette, textures, and typography were carefully chosen to communicate calm innovation, sustainability, and circular design.

Result

A thoughtful, nature-inspired identity that reframes mushrooms as a powerful material for the future — positioning Mycelo as a quiet leader in sustainable packaging.

Brand Mission

To reimagine packaging through the intelligence of nature — using fungi to create biodegradable materials that nourish the earth instead of polluting it.

Mycelo exists to bring quiet, sustainable innovation to everyday products and promote circular thinking through design.